Is Cloaked Legit? Our Cloaked Review for 2026

Our Cloaked review verdict: Cloaked is a legitimate privacy app from Cloaked, Inc. of Lowell, Massachusetts (incorporated 2020), and its Individual plan costs $119.99 a year or $14.99 a month for email and phone aliases, data broker removal from what Cloaked calls 1,000+ sites, spam-call screening and up to $1 million of identity theft insurance (checked October 24, 2026). Skip it if you only want data removal: Cloaked's own coverage figures conflict, and no independent study has measured its removal rate.

  • Legit? Yes: BBB Accredited (rating B, 44 complaints), Trustpilot 3.7 from 774 reviews
  • Best at: aliases, data removal, call screening and insurance on one bill
  • Weak at: broker coverage it states two ways (1,000+ sites vs 140+ brokers); phone aliases some banks reject
Cloaked review: Legit; skip it for data removal alone.

Our verdictCloaked

Cloaked is a real company selling a broad privacy bundle; buy it for the aliases and call screening, not as your only data removal service.

Best for
People who want email and phone aliases, spam-call screening and broker removal on one bill
Skip it if
You only want data removal, or you need a second number that every bank will accept

$119.99per year, Individual plan

Visit Cloaked (official site, opens in a new tab)
Cloaked at a glance
CompanyCloaked, Inc., Lowell, Massachusetts; incorporated August 2020; founder and CEO Arjun Bhatnagar (BBB)
Available inUS and Canada (per Cloaked)
BBBAccredited since June 16, 2025; rating B; 44 complaints filed
Trustpilot3.7 out of 5 from 774 reviews (claimed profile, paid subscription)
Security claimsSOC 2 Type 2, ISO 27001 and ISO 27701, per Cloaked’s trust page; no auditor or report published
Regulator actionsNone found in the FTC’s case search, October 24, 2026

Is Cloaked legit?

Cloaked is legit: it is a registered Massachusetts-based company with a public BBB file, a terms of service that names its address, and an insurance policy underwritten by AIG affiliates. Cloaked, Inc. lists 1075 Westford Street, Lowell, MA as its notice address, and BBB records the business as incorporated on August 27, 2020.

The trust signals are mixed rather than bad. BBB accredited Cloaked in June 2025 but rates it B, citing 44 complaints. Trustpilot shows 3.7 out of 5 from 774 reviews; Cloaked has claimed that profile and pays for a Trustpilot subscription. Cloaked’s trust page lists SOC 2 Type 2, ISO 27001, ISO 27701 and PCI DSS badges, but names no auditor and offers no report to read, so treat those as Cloaked’s claims. We found no FTC enforcement action against Cloaked in the FTC’s case search on October 24, 2026.

What Cloaked does

Cloaked bundles seven tools under one login, and the plans page lists every one on every paid plan.

FeatureWhat it doesLimit worth knowing
Email aliasesUnlimited forwarding addresses for sign-upsStop working for new mail if you cancel
Phone aliasesUnlimited second numbers for calls and textsVoIP numbers; some banks reject them (see the catches)
Data removalOpt-out requests to data brokers and people-search sitesCoverage stated as 1,000+ sites or 140+ brokers
Call GuardAI assistant screens calls from unknown numbersUS SIM only; Google Fi not supported
Identity theft insuranceUp to $1 million reimbursement for eligible lossesPaid plans only, not the free trial; US individuals
Password manager and VPNStores logins; encrypted VPNBasic extras, not a reason to buy
Virtual cardsCard numbers for online purchases (Cloaked Pay)Separate Cloaked Pay agreements apply

How much does Cloaked cost?

Cloaked costs $119.99 a year or $14.99 a month for one person, checked October 24, 2026 on Cloaked’s plans page. Paying yearly saves $59.89 against twelve monthly payments.

PlanPeopleBilled yearlyBilled monthlyPer person per year (yearly plan)
Individual1$119.99$14.99$119.99
Couple2$174.99$19.99$87.50
Family4$299.99$29.99$75

Cloaked advertises the yearly plans as a monthly figure ($9.99 a month for Individual) with “Billed at $119.99 per year” underneath, so check which toggle you’re on. Every plan includes the same features; the plans differ only in how many people they cover.

How many data brokers does Cloaked remove you from?

Cloaked says it removes your data from 1,000+ sites, but its own September 2025 comparison post counts 140+ data brokers, and both figures come from Cloaked. The two numbers measure different things: the plans and features pages count “data brokers, people-search sites, data aggregators, and other sites”, while the blog post counts brokers only. Cloaked’s business description on its BBB profile also says “over 140 data broker websites”.

Cloaked doesn’t publish its full site list, so you can’t check which sites are covered before you pay. Cloaked’s help center says takedowns usually begin within 14 business days and full removals can take 2–3 months.

Cloaked wasn’t one of the 7 services in Consumer Reports’ 2024 removal study, so no independent removal rate exists for it. The best measured services were Optery’s Ultimate plan (68% of profiles removed in four months) and EasyOptOuts (65%).

The catches

Cloaked’s catches are about what you can’t verify and what stops working when you leave:

  1. Coverage is stated two ways. ”1,000+ sites” and ”140+ brokers” both come from Cloaked, and the site list isn’t published.
  2. No independent removal data. Unlike DeleteMe, Optery and EasyOptOuts, Cloaked has no Consumer Reports result.
  3. Phone aliases are VoIP numbers. Cloaked’s help center names Bank of America and AMEX among services that reject VoIP numbers, and says numbers left inactive for “an extended period” may be released. A paid eSIM add-on, in beta, is Cloaked’s workaround.
  4. Refunds are at Cloaked’s discretion. The terms say charges “are final and non-refundable, unless otherwise determined by Cloaked.”
  5. Canceling switches everything off. Your account goes read-only: aliases stop handling calls and texts, removal requests stop and the insurance ends. Move important accounts off your aliases before you cancel.

Cloaked vs Aura, DeleteMe and Incogni

Cloaked is the only one of these four with phone aliases, while Incogni is the cheapest way to get data removal alone.

ServicePrice, 1 personRemoval coverage (vendor-stated)Consumer Reports 2024
Cloaked Individual$119.99 a year1,000+ sites, or 140+ brokersNot included
Aura Individual$12 a month, billed yearly425+ brokers and sitesNot included
DeleteMe Standard$129 a year91 sites marked Standard (our count)27% removed in 4 months
Incogni Standard$95.88 a year420+ brokersNot included

Aura also includes credit monitoring and up to $1 million of insurance; see how Aura compares on identity protection if that matters more than aliases. If removal is the only job, compare data removal services ranked by broker coverage, or read about Incogni’s automated removals and DeleteMe’s human-handled requests, and how Incogni and DeleteMe compare. You can also remove your information yourself for free.

How to cancel Cloaked (and get a refund)

Cloaked cancels from your subscription settings if you paid by card or PayPal:

  1. Go to my.cloaked.com/settings/subscription.
  2. Click Cancel Subscription.
  3. Click Confirm.

In the mobile app, tap the profile icon, then Settings, then Subscription and Cancel. If you subscribed through the Apple App Store or Google Play, cancel in that store. Cloaked keeps your plan running until the end of the period you paid for. Refund requests go to support and are reviewed by hand; the terms promise none. If you use Call Guard, turn it off yourself, because it runs through your carrier’s call forwarding.

Frequently asked questions

Is Cloaked legit?

Yes. Cloaked, Inc. is a Lowell, Massachusetts company incorporated in 2020, BBB Accredited since June 2025 with a B rating, and rated 3.7 out of 5 from 774 Trustpilot reviews on October 24, 2026.

How much does Cloaked cost?

Cloaked Individual costs $119.99 a year ($9.99 a month) or $14.99 billed monthly. Couple is $174.99 a year and Family, for four people, is $299.99 a year.

How do I cancel my Cloaked subscription?

Go to my.cloaked.com/settings/subscription, click Cancel Subscription and confirm. If you paid through the App Store or Google Play, cancel there instead. Refunds aren't guaranteed: Cloaked's terms say charges are final and non-refundable unless Cloaked decides otherwise.

Does Cloaked get rid of spam calls?

Cloaked's Call Guard screens calls from unknown numbers with an AI assistant before they ring your phone. Cloaked says some spam still gets through because spammers rotate new numbers, and Call Guard needs a US SIM and an iPhone or Android phone.

Which is better, Aura or Cloaked?

Cloaked is better if you want phone and email aliases; Aura is better if you want credit monitoring. Aura Individual costs $12 a month billed yearly and covers 425+ brokers; Cloaked costs $9.99 a month billed yearly.

Which is better, Guardio or Cloaked?

Guardio and Cloaked do different jobs. Guardio is mainly a browser extension that filters phishing and scam sites; Cloaked gives you aliases and sends data broker removal requests.

What is better than Cloaked?

For data removal alone, Incogni covers 420+ brokers for $95.88 a year, and Optery's top plan had the best removal rate in Consumer Reports' 2024 study. For aliases alone, a dedicated email alias service does the job without the bundle.

Sources

  1. Cloaked plans and pricing (read in a browser), checked
  2. Cloaked Terms of Service, checked
  3. Cloaked identity theft insurance, checked
  4. Cloaked data removal, checked
  5. Cloaked Help: How Cloaked data removal works, checked
  6. Cloaked Help: How Cloaked phone numbers work, checked
  7. Cloaked Help: Set up Call Guard, checked
  8. Cloaked Help: Cancel your Cloaked subscription, checked
  9. Cloaked trust center, checked
  10. Cloaked blog: Cloaked vs DeleteMe vs Incogni (Q3 2025), September 19, 2025, checked
  11. BBB business profile: Cloaked, Inc (read in a browser), checked
  12. Trustpilot: Cloaked reviews (read in a browser), checked
  13. FTC cases and proceedings search, checked
  14. Consumer Reports, Data Defense: Evaluating People-Search Site Removal Services (Aug 2024), checked
  15. Guardio, checked
  16. Incogni pricing, checked
  17. DeleteMe privacy protection plans, checked
  18. Aura pricing, checked