Incogni vs DeleteMe: Which Data Removal Service Is Better in 2026?

Our verdict rule: the lower price per site covered on the base plan wins, and the way removals are handled is the tiebreak. Ticks mark a measurably lower price, wider coverage or a feature the other plan lacks.

Incogni vs DeleteMe price per year

Incogni costs less than DeleteMe for one person, $95.88 against $129 a year, a gap of $33.12.

Incogni shows a higher struck-through price next to its yearly plans and doesn’t publish a separate renewal price; DeleteMe lists only 1-year and 2-year terms. Both renew automatically unless you cancel. If you need custom removals, the gap flips: Incogni Unlimited costs $50.88 more than DeleteMe a year.

Broker coverage: how many sites each one covers

Incogni lists 420+ data brokers on every plan, while DeleteMe marks 91 of the 969 sites on its own list as covered by the Standard plan. We counted DeleteMe’s marks ourselves on its “Sites We Remove From” page (updated 09/17/26):

DeleteMe’s custom-only entries aren’t dead weight: on any plan you can ask DeleteMe’s team to remove you from them. Incogni’s Unlimited plans add custom removals from 3,000+ more sites. Both cover the big people-search names; DeleteMe’s Standard marks include Whitepages, Spokeo and BeenVerified.

How each one removes and verifies your data

Incogni automates everything on its Standard plan, while DeleteMe pairs automation with privacy experts who handle custom requests. Incogni sends opt-out requests in your name and repeats them at least every 60 days for public brokers and 90 days for private ones, intervals Deloitte checked in an August 2025 limited-assurance report. Your dashboard shows each request’s status.

DeleteMe files opt-outs for the sites it covers, takes custom requests for sites it doesn’t, and sends a quarterly Privacy Report listing what it found and removed. DeleteMe says it removes an average of 15 listings within days; that figure is DeleteMe’s own.

Independent evidence: which one actually removes more?

Only DeleteMe has an independent removal rate: Consumer Reports’ 2024 study found it removed 27% of volunteers’ people-search profiles within four months. DeleteMe managed 13% in the first week, a mid-table result among 7 services; manual opt-outs reached 70%.

Incogni wasn’t in the Consumer Reports study. Its Deloitte report confirms how many brokers Incogni contacts and how often, not how many listings disappear. So the honest summary: DeleteMe has a measured, middling result; Incogni has an audited process and no measured result.

Who owns Incogni and DeleteMe?

Incogni was created within Surfshark in 2021 and is in the same corporate group as NordVPN, per Incogni’s About page; its US entity is Incogni Inc. in Mission Viejo, California. DeleteMe is built and run by Abine, Inc. and says it has been in business since 2011.

Which should you choose?

Choose by how much human help you want:

• Pick Incogni if you want the most brokers covered for the least money and are happy with automated requests.
• Pick DeleteMe if you want people working custom requests on sites outside any list, and quarterly reports.
• Pick neither if you’d rather do it free: follow our guide to removing your personal information yourself.

For a deeper look at either one, read Incogni’s prices, Deloitte report and cancel terms or DeleteMe’s site list and refund rules.

What about Optery?

Optery is the third name to check, because its Ultimate plan had the best result in Consumer Reports’ 2024 study, at 68% removed in four months. Optery Core costs $39 a year for 380+ sites, less than either base plan here, while Ultimate costs $249. See all nine services in data removal services compared by broker coverage.